| Design Attribute | Standard Ready-Made Rugs | NASIRI Bespoke Custom Carpets |
| Sizing Flexibility |
Restricted to standard 8x10, 9x12, or 10x14 sizes. |
Completely unrestricted dimensions, shapes, and runners. |
| Fiber Integrity |
Machine-spun or chemically treated wool blends. |
100% hand-carded, hand-spun high-altitude wool and silk. |
| Color Spectrum |
Fixed factory palettes; flat, uniform synthetic dyes. |
Custom mineral and vegetable dye formulations with natural abrash. |
| Construction Method |
Tufted, glued, or rapid power-loomed. |
100% hand-knotted or traditional hand-woven flatweaves. |
| Longevity & Wear |
Subject to pile flattening, shedding, and backing decay. |
Multi-generational durability; naturally stain-resistant wool |
Material Engineering: Wool, Silk, and Natural Mineral Dyes
The performance and beauty of a custom carpet depend entirely on the raw fibers selected during the specification phase. NASIRI utilizes exclusively pure, sustainably harvested materials:
Hand-Spun High-Altitude Wool
Gathered from sheep grazing in rugged mountain regions, high-altitude wool contains exceptional levels of natural lanolin. Hand-carding and hand-spinning preserve these organic oils, yielding yarn that is naturally stain-resistant, highly resilient under heavy furniture, and luxuriously soft.
Cultivated Natural Silk
When introduced alongside wool, hand-spun cultivated silk adds luminous sheen, catching directional light and creating dramatic visual movement. Silk is frequently used in custom low-pile motifs to highlight geometric linework or accentuate linear textures.
Organic Plant and Mineral Dyes
Custom yarn dyeing at NASIRI avoids harsh industrial chemicals. Using madder root, indigo, walnut husks, and pomegranate rinds, master dyers achieve rich, organic hues that age gracefully over decades without losing visual vibrancy.
The natural variation in hand-spun yarn absorption creates abrash—subtle horizontal striations of shade that give custom carpets an organic, living texture impossible to replicate synthetically.
The Custom Rug Specification Pipeline
Commissioning a bespoke carpet with NASIRI follows a streamlined, transparent process designed to give architects and interior designers total creative control at every milestone:
Architectural Floor Plan Review
Establishing room footprint, furniture layouts, and lifestyle demands
The design team evaluates architectural drawings, room orientation, and furniture layouts. Precise measurements are established to ensure equal wood-floor reveals around the room perimeter.
CAD Rendering & Motif Calibration
Translating interior concepts into 1:1 scale visual proofs
NASIRI generates custom computer-aided design (CAD) renderings. Motifs, field proportions, and border widths are scaled specifically to the custom dimensions so patterns remain perfectly balanced.
Custom Color Palette Selection
Matching physical yarn poms under ambient and directional light
Using client-provided fabric, stone, or paint swatches, NASIRI selects or custom-dyes physical yarn poms. Color combinations are tested across different fiber types to confirm luster and depth.
Strike-Off Crafting & Sign-Off
A physical 1'x1' hand-woven sample for tactile verification
Artisans hand-weave a physical sample (strike-off) representing the exact knot density, pile height, and colorway. The designer and client inspect the strike-off on-site to approve the texture and hue.
Artisanal Production & Finishing
Hand-knotting on vertical looms, organic washing, and blocking
Master weavers execute the carpet knot-by-knot on vertical looms. Upon completion, the rug is hand-washed in natural water, dried in direct sunlight, hand-sheared to the target pile height, and stretch-blocked for precise squareness.
Designing Custom Carpets by Architectural Space
Great Rooms & Living Salons
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Incorporate subtle tonal abrash or minimalist linear patterns that anchor expansive seating layouts without competing with artwork.
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Ensure the rug footprint extends at least 18 inches beyond all primary seating frames to unify the conversation area.
Formal Dining Rooms
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Specify low pile heights or high-density flatweaves so dining chairs slide effortlessly without catching edges.
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Extend custom dimensions at least 30 inches past all sides of the dining table so chair legs remain firmly on the carpet when occupied.
Hallways, Staircases, & Gallery Corridors
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Design custom runners with tailored borders that follow architectural turns and landing corners.
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Maintain consistent side reveals (typically 4 to 6 inches of bare floor on either side) for a pristine, built-in aesthetic.
Partnering with the NASIRI Trade Program
NASIRI Carpets works directly with architects, interior designers, and trade professionals from their showroom at the New York Design Center (200 Lexington Ave, Suite 711).
Trade Benefits
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Dedicated Project Management: Direct consultation with founder Nader Nasiri and senior textile specialists from initial draft to final installation.
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Complimentary Yarn Pom Sets & CADs: Rapid turnaround on custom color swatches, strike-offs, and scaled architectural proofs.
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White-Glove Delivery & Installation: Professional floor preparation, custom padding placement, and precise rug laying for residential and commercial projects.