Dear NASIRI Family,
Merry Christmas!
This holiday season, we celebrate the artistry, heritage, and warmth that custom rugs bring to the spaces where your most cherished moments unfold—and we wish you endless joy beneath their beautiful threads.
Christmas arrives differently when your home is wrapped in the embrace of a truly custom rug. There's something profound about standing in your living room on a cold December morning, watching sunlight filter across hand-dyed wool threads—each one a testament to centuries-old traditions and the skilled hands that wove them. That quiet moment of beauty? That's the NASIRI difference.
As we enter this magical season, we wanted to pause and reflect on what makes a house truly feel like home. It isn't always the grandest decorations or the most extravagant gifts. Often, it's the foundation beneath our feet—a rug that grounds us, that tells our story, that whispers of heritage and artistry every time we walk across it.
For over four decades, NASIRI has been honored to be part of thousands of homes, interior spaces, and cherished memories. From the moment you commission a custom rug to the day it arrives at your doorstep, our mission remains unchanged: to create not just a floor covering, but a legacy piece—something that will be admired, walked upon, and loved for generations to come.
Thank you for being part of our NASIRI journey. This Christmas, we celebrate you.
The holiday season is about connection. It's about creating atmospheres where families gather, where conversations flow, and where the warmth of love is as palpable as the softness beneath your bare feet.
This Christmas, imagine giving—or receiving—something that embodies that spirit. Not a trend that will fade. Not a mass-produced replica that loses its character after a season. A custom rug from NASIRI: a handwoven masterpiece crafted by artisans in the mountains of Iran, Afghanistan, Morocco, and across continents, using techniques that date back centuries.
When you choose a NASIRI custom rug, you're not just decorating. You're investing in timeless beauty. You're supporting artisan communities. You're ensuring that ancient traditions survive and flourish in a modern world. You're creating a foundation for generations of family moments yet to come.
Nader Nasiri's journey began in the bazaars of Tehran, where he developed a profound respect for the artistry of traditional rug-making. When he came to the United States, he realized something crucial: the world didn't need more replicas. It needed authentic, intentional, custom-made rugs that honored tradition while embracing modern design.
This philosophy remains at the heart of everything we do. Our custom rugs aren't compromises. They're collaborations between your vision and our expertise—a dance between ancient technique and contemporary sensibility.
Consider our Mazandaran Collection, inspired by the handwoven treasures created by the women of the Mazandaran tribe near the Caspian Sea. These rugs, once created only as bridal dowries and kept within families, now grace the homes of interior designers, architects, and collectors worldwide. Each one takes months to complete—not because we're slow, but because true artistry cannot be rushed.
Or explore our Moroccan Carpets, woven by skilled artisans in the High and Middle Atlas Mountains, where designs echo tribal heritage while speaking to contemporary aesthetics. Every ochre, every indigo, every cream tone is extracted from natural plant-based dyes, creating the organic heathering and warmth that no machine could ever replicate.
This is what sets NASIRI apart: we understand that a custom rug is an investment in beauty, durability, and cultural legacy.
What does Christmas mean when you work with your hands for a living? When you're an artisan in the mountains, spending weeks or months creating a single rug, what fills your heart during the holidays?
It's knowing that your work will warm a home. That a family will gather around the rug you wove. That children will play on it, couples will sit beside it, and for decades—even centuries—it will be part of someone's most sacred moments.
This holiday season, we honor those artisans. We celebrate the GoodWeave International certification that ensures every rug leaving our partner workshops is crafted ethically, without exploitation, with respect for both the artisans and the communities they call home.
When you choose NASIRI, you're choosing:
Authenticity: Handwoven using centuries-old techniques
Sustainability: Natural fibers, plant-based dyes, ethical production
Timelessness: A rug that appreciates in beauty, not depreciates in relevance
Story: Each piece carries the heritage of its makers
As you prepare your home for holiday gatherings and cherish the moments to come, imagine transforming your space with a NASIRI custom rug that reflects your unique aesthetic and complements your interior design dreams.
Our contemporary custom rug collection features clean lines, neutral palettes, and sophisticated textures. Imagine a handwoven piece in soft ivory, warm grays, or subtle charcoal—modern in sensibility, ancient in craft. This is a rug that makes a statement through restraint, that whispers rather than shouts, and that grounds modern interiors with organic warmth.
If your home celebrates color, pattern, and personality, consider a custom rug in bold geometrics or rich jewel tones. NASIRI's design collaborators will work with you to translate your vision—whether inspired by tribal patterns, abstract art, or the vibrant palettes of Moroccan design—into a handwoven reality.
Our Persian and vintage-inspired custom rugs honor time-tested aesthetics while offering the size, color, and style customization that antique pieces cannot. You get the heritage, the elegance, and the craftsmanship of classic rugs, tailored precisely to your space.
NASIRI's sustainable custom rugs prioritize ethical production, natural materials, and longevity. Every fiber tells a story of responsible sourcing. Every dye comes from plants, not chemicals. This is luxury that respects both art and planet.
This Christmas, as you gather with loved ones, as you share meals and stories and laughter, we hope your home feels like a sanctuary. We hope the spaces beneath your feet—whether they're adorned with NASIRI rugs today or will be in the future—speak of authenticity, beauty, and intention.
We wish you:
Warmth in your homes and hearts
Beauty in every corner you cherish
Connection around the gatherings that matter most
Heritage that grounds us and inspires us
Joy beneath custom-woven threads that will outlast us all
Thank you for allowing NASIRI to be part of your homes and your lives. Thank you for believing in handcrafted excellence. Thank you for supporting artisans and preserving ancient traditions in a modern world.
From our studio in New York to your cherished spaces, we extend our warmest Christmas wishes to you and your families.
Merry Christmas from the NASIRI family to yours.
The gift of a NASIRI custom rug is one that keeps giving. Whether you're designing a bespoke piece for your own home or creating an unforgettable gift for someone you love, our team is ready to collaborate with you.
Visit our New York Design Center showroom at 200 Lexington Avenue, or reach out to schedule a private consultation. Let's create something beautiful together—and start 2026 with a rug that reflects your vision, honors our heritage, and becomes an heirloom for generations to come.
Because the finest things in life aren't mass-produced. They're handcrafted. They're intentional. They're NASIRI.
NASIRI Carpets
Where Ancient Craft Meets Modern Vision
Luxury Handmade Rugs | Custom Rug Design | Designer Carpets NYC
Merry Christmas
GoodWeave International Certified | Ethically Produced | Sustainably Sourced
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